ResumeSpacer Contact
Home
 Websites
 Web Applications
 Emails
Traditional / Print
 Identity
 Information Architecture
Who is Shawn Bendinelli

SHAWN A. BENDINELLI - BS, CPT PROFILE:

I am an award winning creative & interactive director with over fifteen years experience in the advertising and marketing space. I have provided creative direction, marketing consulting and technology expertise to national clients (AT&T, Motorola, Microsoft, Albertsons and McDonalds to name a few) with projects ranging from on and off line integrated campaigns, online media campaigns, software development, and large scale web and e-commerce sites.

Download digital portfolio

OBJECTIVE:

To use my deep background in Advertising, Marketing and technology to obtain a position with an industry leading company.

PROFESSIONAL EXPERIENCE:

Creative Director: Funsational Inc. - 2/09-2/10

  • Evaluating business objectives – determining advertising and marketing needs
  • Creation of strategic marketing plans - incorporate both on and offline executions
  • Project managing interconnected multi-site projects - from conception to go live
  • Leading a team in the artistic development and execution of creative and marketing campaigns
  • Creating and maintaining of project budgets and timelines
  • Developing and implementing brand design parameters, style guides and visual standards
  • Managing work schedules of web designers, developers and illustrators
  • Developing and facilitating staff technical mentoring and training sessions
  • Architecting, creating and deployment of: web sites, email campaigns, banner ad campaigns, search strategies/campaigns, and e commerce solutions.
  • Conducting pre and post usability analysis of existing functionality and interface usability
  • Evaluating Analytics to determine and adjust marketing strategies to improve response and sales
  • Proficient in Adobe CS4 Suite, Video Editing Software (Final Cut Pro, Premiere), Coding (HTML, XHTML, XML, CSS), 3rd party applications (Mail Chimp, Survey Monkey, Adobe Scene 7, Assembla)

Creative Director / Interactive Director: MWR / Ascentium - 9/04-11/08

  • Drafting of concepts, presentations, correspondence and other written and multimedia materials
  • Researching client’s market – performing competitive analysis, determining industry trends, etc.
  • Evaluating clients business – determining advertising and marketing needs
  • Leading creative and sales presentations to pitch agency capabilities to potential and existing clients
  • Building and maintaining long term client relationships – selling and cross-selling of agency’s additional offerings and services
  • Leading of creative strategies and executions that support clients objectives for customer acquisition, revenue and long term business growth
  • Leading a team in the artistic development and execution of creative and marketing campaigns
  • Creating and maintaining of project budgets and timelines – establishing and maintaining project scope
  • Developing and implementing design parameters, style guides and visual standards
  • Supervising and motivating creative team members
  • Managing work schedules of web designers, developers and production artists
  • Facilitating and leading creative planning meetings
  • Creation and deployment of: web sites, email campaigns, banner ad campaigns, search strategies/campaigns, mobile campaigns and e commerce solutions.
  • Conducting pre and post usability analysis of existing functionality and interface usability

Sr. Art Director / Information Architect: Merck Pharmaceuticals / WPP - 10/01-9/04

  • Evaluating company goals – determining advertising and marketing needs for each product line
  • Collaborating with advertising agencies to purchase and determine placement of online advertising campaigns
  • Developing and implementing web design parameters, style guides and visual standards
  • Leading teams in the artistic development and execution of creative campaigns
  • Mentoring junior staff
  • Facilitating and participating in creative planning meetings
  • Meeting all production deadlines while maintaining creative quality and consistency
  • Creating original graphics and icons
  • Developing layouts for web sites, rich media ad campaigns, email campaigns, and mobile applications
  • Designing and coding complex highly interactive Flash user interfaces
  • Researching and architecting IA plans for both large and small scale projects
  • Developing site maps, wire frames, prototypes and storyboards
  • Integrating of user interface with backend databases using XML, .NET, PHP and JSP
  • Conducting usability analysis of existing functionality and testing interface usability

Director of Web Development / UI Architect & Designer: RADSoft - 2/00-10/01

  • Architecting of UI layouts for software and web applications
  • Developing layouts for web sites and software user interfaces
  • Integrating user interface with backend databases using HTML, XML, Flash and JSP
  • Performing Pre and Post interface usability testing
  • Drafting concepts and presentations
  • Developing and implementing web design parameters, style guides and visual standards
  • Meeting production deadlines while maintaining creative quality and consistency
  • Facilitating and participating in creative planning meetings

Freelance Creative Direction / Marketing Consultant / Presenter: Media Hostel - 1/95-Present

  • Developing layouts for web sites, banner ad campaigns and email campaigns
  • Designing, developing and maintaining internet and intranet sites and applications
  • Conducting usability analysis of existing client sites
  • Establishing standards and guidelines for site content
  • Optimizing client search engine placement
  • Conducting presentations on branding, marketing and technology

EDUCATION:

Penn State University, University Park, PA

  • BA & BS Degrees in Advertising / Marketing & Education, Penn State University, University Park, PA - June 1994

Aerobics and Fitness Association of America (AFAA)

  • Certified Personal Trainer (CPT), AFAA, June 2008

Les Mills International

HONORS & RECOGNITIONS:

PROFESSIONAL MEMBERSHIPS: